Official Launch · September 1, 2026 · Exclusively through selected real estate agencies
The story behind the door.
ItalyCalling was born from a simple conviction: the most extraordinary things in Italy are invisible to the outside world. And the people who create them deserve to be known.
Italy has a secret. We're here to share it.
For years, the ItalyCalling team has operated at the intersection of Italian innovation, culture, and business. We've sat in workshops that haven't changed since the Renaissance. We've tasted wines that will never appear on a restaurant menu. We've met the people who quietly define what Italian excellence means.
And every time we returned from Italy, we asked the same question: why can't everyone experience this?
The answer was simple. Because these people don't market themselves. They don't have websites. They don't do interviews. They work, and they share their world only with people they trust.
ItalyCalling is the bridge. We've spent years building those relationships. Now we're using them to create something that has never existed before: a private, curated window into the real Italy, delivered monthly to a select circle of culturally curious people around the world.
"You don't visit Italy. Italy comes to you."
What we believe.
Authenticity over aesthetics.
We don't stage experiences. We document reality. The leather artisan's workshop is not decorated for our camera. The vineyard is not lit for Instagram. We show Italy as it is — raw, imperfect, and extraordinary.
Knowledge over entertainment.
Every Visit leaves you knowing something you didn't know before. A technique. A philosophy. A place. A way of seeing. This is education in the oldest sense — one person sharing what they know with another.
Community over audience.
ItalyCalling members are not viewers. They are participants in a living community of people who share a love for quality, beauty, and the Italian approach to life. The connections made here are real.
ItalyCalling Team
ItalyCalling is built by a dedicated team with deep roots in the Italian business, innovation, and cultural ecosystem — relationships built over decades that no American competitor can replicate.
Our team has spent years at the intersection of Italian craftsmanship, culture, and business. We've sat in workshops unchanged since the Renaissance, tasted wines that will never appear on a restaurant menu, and met the people who quietly define what Italian excellence means.
ItalyCalling is not a side project. It is the natural extension of our core belief: that Italy's greatest asset is its people, and that the world deserves to know them.
Incubated by
FoolFarm Corp USA — the US subsidiary of FoolFarm S.p.A., a leading European AI venture builder headquartered in Milan, Italy.
"ItalyCalling is a membership-based digital platform that monetizes the global fascination with Italian lifestyle by offering exclusive, curated access to Italy's hidden human treasures. The website is the storefront, the content is the product, and the community is the moat."
Built on the authentic Italian network of the ItalyCalling team, this is a business that no American competitor can replicate — because the value isn't in the technology. It's in the relationships.
Seven dimensions of Italian excellence.
The people who built this.
Entrepreneur, serial founder, investor and executive advisor with 30+ years of experience building digital products, AI-native companies and large-scale technology platforms. Specialized in business disruption, AI transformation and strategic reinvention, operating at the intersection of strategy, technology, execution and capital.
Trusted advisor to 10+ CEOs, boards and investment funds in moments of discontinuity, growth and reinvention. Early experience in Silicon Valley in the 1990s.
"AI is not a tool to adopt — it is a force that reshapes products, power and industries."
Italy's leading venture builder, operating at the frontier of AI-powered business creation.
The Foolfarm Team
For Real Estate Agencies
Ready to gift Italy
to your clients?
ItalyCalling is available exclusively through selected real estate agencies. Join a curated group of partners offering Italy as a closing gift.
Discover ItalyCalling for Your Agency