Official Launch · September 1, 2026 · Exclusively through selected real estate agencies
The story behind the door.
ItalyCalling was born from a simple conviction: the most extraordinary things in Italy are invisible to the outside world. And the people who create them deserve to be known.
Italy has a secret. We're here to share it.
For years, the FoolFarm team has operated at the intersection of Italian innovation, culture, and business. We've sat in workshops that haven't changed since the Renaissance. We've tasted wines that will never appear on a restaurant menu. We've met the people who quietly define what Italian excellence means.
And every time we returned from Italy, we asked the same question: why can't everyone experience this?
The answer was simple. Because these people don't market themselves. They don't have websites. They don't do interviews. They work, and they share their world only with people they trust.
ItalyCalling is the bridge. We've spent years building those relationships. Now we're using them to create something that has never existed before: a private, curated window into the real Italy, delivered monthly to a select circle of culturally curious people around the world.
"You don't visit Italy. Italy comes to you."
What we believe.
Authenticity over aesthetics.
We don't stage experiences. We document reality. The leather artisan's workshop is not decorated for our camera. The vineyard is not lit for Instagram. We show Italy as it is — raw, imperfect, and extraordinary.
Knowledge over entertainment.
Every Visit leaves you knowing something you didn't know before. A technique. A philosophy. A place. A way of seeing. This is education in the oldest sense — one person sharing what they know with another.
Community over audience.
ItalyCalling members are not viewers. They are participants in a living community of people who share a love for quality, beauty, and the Italian approach to life. The connections made here are real.
FoolFarm Corp
ItalyCalling is operated by FoolFarm Corp, the US entity of FoolFarm S.p.A. — a leading European AI venture builder headquartered in Milan, Italy.
Founded in 2012, FoolFarm has built and invested in over 50 Italian startups across AI, cybersecurity, food technology, and cultural innovation. Our team has deep roots in the Italian business, innovation, and cultural ecosystem — relationships built over decades that no American competitor can replicate.
ItalyCalling is not a side project. It is the natural extension of FoolFarm's core belief: that Italy's greatest asset is its people, and that the world deserves to know them.
"ItalyCalling is a membership-based digital platform that monetizes the global fascination with Italian lifestyle by offering exclusive, curated access to Italy's hidden human treasures. The website is the storefront, the content is the product, and the community is the moat."
Built on the authentic Italian network of FoolFarm, this is a business that no American competitor can replicate — because the value isn't in the technology. It's in the relationships.
Seven dimensions of Italian excellence.
For Real Estate Agencies
Ready to gift Italy
to your clients?
ItalyCalling is available exclusively through selected real estate agencies. Join a curated group of partners offering Italy as a closing gift.
Discover ItalyCalling for Your Agency