Official Launch · September 1, 2026 · Exclusively through selected real estate agencies
Join us in building the world's first luxury cultural membership for real estate. A rare opportunity to participate in a category-defining B2B2C platform before its official launch.
Luxury real estate agents close deals worth $500K–$5M+ and gift their clients a bottle of wine. ItalyCalling transforms the closing gift into a powerful, recurring referral engine — a 12-month cultural membership that keeps the agent top-of-mind long after closing.
Pure B2B2C: we sell exclusively to real estate agencies, who gift memberships to their clients. Zero consumer marketing spend. The agency becomes our distribution channel, our brand ambassador, and our recurring revenue source.
Annual partnership subscriptions from agencies (bulk membership packages), premium Insider tier upgrades, and future partnership fees from Italian brands featured in events. Predictable, recurring, B2B revenue.
No direct competitor exists. We are creating the 'cultural closing gift' category in luxury real estate — a first-mover advantage in a $500B+ annual market.
Agency partnerships create switching costs. Once an agency builds its gifting program around ItalyCalling, the relationship becomes structural, not transactional.
No physical inventory at scale. Events are produced in Italy and streamed globally. Marginal cost per new member approaches zero as the platform scales.
ItalyCalling is incubated by FoolFarm Corp (Florida), the US subsidiary of FoolFarm SpA (Italy) — a venture studio with 5+ years of track record and 7 active companies.
Pre-order founding batch (100 kits)
NowAgency partner onboarding begins
Official launch — first live events
US expansion — 500+ agency partners
We are currently in conversation with a select group of early investors. Share your details and our team will reach out with the investment memorandum.